Casio G-Shock X Preduce

 Director: Janchai Montrelerdrasme
PA: Pat Owaki
DoP: Mike Mogler
Talent: Jasper Dohrs, Joseph Sirinut, Siriyaphon Saechio

Photo: Ronnakorn Charoenkun

Casio’s G-SHOCK is adding to its catalog of multicolored partnerships with a new collaboration. This time, the watch brand is paying homage to Thailand by linking up with Bangkok-based Preduce Skateboards.

Also celebrating Preduce Skateboard’s 20th anniversary, the collaboration set it sights on G-SHOCK’s DW 5600 watch. But to bring it life, Preduce’s art director Thun “TRK” Puchpen transformed the piece with the face of the Thai Guardian Giant. Utilizing the mythological creature, the face appears in shades of green, yellow and red with eye-catching designs while the rest of the watch appears in solid black.

Outside of the heritage-focused style, Puchpen’s idea of using the Thai Guardian Giant is that all skateboarders can utilize its protection. On a technical note, the watch is complete with G-SHOCK’s signature shock resistance, 200m water resistance and a countdown timer. Accompanying the watch is a collaborative skate film.